Ways to Attract A New Audience

Today's class discussion was very interesting to me in the sense of 'how do we attract a different audience?'  Laura and Rachel made the comments of how shows like Tom 'n Jerry, Who Framed Roger Rabbit? or Mrs. Doubtfire were able to make classical pieces like Il barbiere di Siviglia and Hungarian Rhapsody No. 2 famous.

Could making such a program/show be a possible class project? :)